Handwritten-style postcard marketing for small business
A local business can mail a personal-feeling, handwriting-style marketing postcard — a win-back note, a thank-you after a first purchase, a "we moved" announcement — for $1.99 a 4x6, $2.99 a 6x9, or $3.49 a 6x11, typed once and sent to one customer at a time with no design software or print vendor.
Usually the right pick: Postcard 4x6 · $1.99
Most small-business "marketing mail" is really a handful of personal-feeling notes, not a bulk campaign: a win-back card to a customer who has not ordered in months, a thank-you after someone's first purchase, a "we moved" or "new hours" announcement to a short list of regulars. That volume does not justify a print vendor, a mail-merge platform, or graphic design software — it needs someone to type a short message and get it into the mail.
Postcards here are message-only, typeset in a handwriting-style script directly on the card — there is no custom photo, logo, or artwork side, and no PDF upload path for this format. That constraint is also the point for this use case: a card that reads as handwritten gets opened and read in a way an obviously mass-produced flyer does not, at a fraction of the cost and turnaround of ordering printed cards from a vendor.
Because a postcard has no envelope, keep the message to what you would not mind a mail carrier or roommate reading — a first name, a short personal line, and a call to action ("come back in, mention this card for 10% off") is the right register. Account numbers, order details, or anything sensitive belongs in a letter instead.
Each order is one postcard to one address, sent from the web composer or, for a business sending these regularly, triggered from a CRM or POS export via the REST API — no mail-merge upload, no per-thousand pricing, and no minimum. That fits a steady trickle of ten-to-fifty cards a month far better than a bulk campaign tool would.
Common questions
Can I put my logo or a photo on the postcard?
Not for this product — postcards are message-only, typeset from text you type via a handwriting-style engine, with no artwork upload path. For custom-designed marketing postcards with a logo or photo, a print vendor built around graphic design is the better fit; this is built for the personal, one-to-one note instead.
How is this different from a bulk direct-mail marketing campaign?
A bulk campaign sends thousands of identical, professionally designed pieces at a per-thousand rate through a mail-merge platform. This is one postcard to one customer at a time, with a personal-feeling handwritten message, priced and built for a small, steady volume rather than a mass print run.
Can I automate these from my point-of-sale or CRM?
Yes — POST /v1/orders with the format set to a postcard size, called from a scheduled export or a webhook when a customer hits a milestone (first purchase, months of inactivity). Each call sends one postcard to one address; standard volume caps (5/day, 20/month unverified) and content screening apply just like they do to any other order.